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Paris Trucks Co. was founded in 2006 by skater Joey Pulsifer in Culver City, CA. Joey had a lifechanging idea to start his own longboarding company during the rise in popularity of this new form of skateboarding. During the design process he was underwhelmed by his options for trucks for his longboards. Without anywhere else to turn, he took matters into his own hands and started produced the first iterations of what is now the most popular and iconic longboard truck on the market; Paris longboard trucks!